From the program: Mike McGraw has been at the forefront of emerging content development for most of his career and has always maintained a priority to deliver content to the most relevant audiences through the most relevant channels. Mike currently oversees all digital strategy, content distribution and operations for Big Fuel, a digital ad agency based in New York . At Big Fuel Mike uses his experience with on-air, online and mobile platforms to develop effective strategies for clients like Johnston and Johnston, AOL, Fox, Unilever and MTV.