Natural Gourmet Institute for Food & Health

New York City’s Natural Gourmet Institute for Food & Health wanted to more effectively reach their current and potential students with engaging culinary class and chef's training program information. Missing Link works with their ongoing campaign to improve brand awareness and enrollment numbers by focusing on their website, email communications, and social media.

Our relationship with the Natural Gourmet began with a comprehensive analysis of their website to identify key promotional features and future development opportunities. From this, we produced a detailed analysis document that prioritized recommendations for improving the site’s structure, navigation, and content.

Their weekly emails received a new visually attractive and professional template structured to encourage class enrollments and visits to their website. New functionality allowed the Natural Gourmet Institute to manage their database of contacts and track email bounces, opens, clickthroughs, and forwards.

Continuous monitoring of the Natural Gourmet Institute's blog, Twitter account and Facebook page evaluates communications by their ability to stimulate two-way dialogue around key messages and leverage content from alternate social media. We also provide advice on communications style and technical tactics. Through social media, the Natural Gourmet Institute have multiplied their reach from their direct contacts to all of their contacts’ contacts.