More from Gary Vaynerchuk at ConnectNow in Sydney

This is Gary Vaynerchuk second session at ConnectNow in Sydney; it's entirely Q&A.

There are only three things that move the needle on a big level: price, convenience, and customer service. With these tools, entrepreneurs can really crush it. Now you can build brand equity before you open. Used to be when you opened your shop you had to spend $100,000 before you had any brand equity at all, and that's why so many small businesses go under, and on top of that the entrepreneurs are crippled and can never open a new company again. Now you should blog for a year and have a huge community who's rooting for you to succeed before you even start.

What does he think are Apple's secrets? A couple: first of all, it's a closed system -- which is just so freakin' funny, isn't it? Mobile's going to become more important than ever, they're making so much on apps that they're never going to open it up, and Apple is becoming Microsoft. They've been very focused on telling a story. It's a story. It's a good product and the story was told right, and Jobs is an absolute showman, and they're riding the momentum of iTunes. They're now riding the wave. He knew the iPad would be huge when he saw people selling themselves on why they needed it.

When you do something great, you can ride that wave. Gary's landing big clients paying big numbers off the success he's had in the wine industry. But everything he did at Wine Library he started when he was selling baseball cards.

What causes does he get behind? He has an awkward taste in his mouth about the social media/charity scene -- people are using it to make themselves look cool. He gets really uncomfortable about it. Two causes he does get passionate about: the organization that brought him to America (sorry didn't catch the name), and his brother has Crohn's Disease, and he cares very deeply about that.

When Gary started with the NHL, he told them that athletes are important to storytelling, and the two biggest players didn't want to do it. He didn't care -- he said, "Give me the two worst players in the league." It doesn't matter -- what you need to focus on is the people who want to do it. Don't spend one second selling anybody. Everybody's trying to sell everybody on this stuff -- f**k that; let them lose. Focus on people that get it; find the four people that want to do it and crush it with them.

When it all comes down to it, most companies don't care about their customers, and the ones that do win every time. The wine industry in America has gotten lazy -- they're letting critics do their work. Instead of caring about their customers, they're worried about their reviews and their medals.

What's the next step if everyone is doing the same thing? How do you differentiate? Quality. He feels like he could go into any business and become a factor, because he's got the chops. Hustling is awesome -- it's the only choice. Somebody who's good still has to work hard. The gatekeepers have been eliminated; now it comes down to quality.

How do you differentiate the personal brand from the company brand? There's only one of two ways to play it: you don't let anyone become a hero, or you create the platform for anyone to become a hero. So when your hero moves on, there are 8 billion people who want to replace that person.

For a long time he wanted to be the star and didn't want to build his people because he didn't want to lose them. He was wrong, and he's coming from a different place now.

There's always a yin and a yang to everything -- what happens to this conference when UStreaming becomes so advanced that everything is available all the time? Why would you pay? He thinks there's real value in interaction, but it means you're going to have to have high-energy, engaging speakers who interact. (He's obviously got a pretty good competitive advantage in that environment!)

He's really clear about who he is, and that helps him deal with the haters. He deals with haters with respect, and addresses them head on. He's obsessed with being the bigger person. It is never ever ever ever the wrong thing to be the bigger person. How does he deal with haters? With love.

He thinks restrictions are amazing. Only sell one product. Or one product a day. He's completely obsessed with virtual goods, and might make an investment or incubate his own. He's also completely convinced with the monetization of geolocation -- anytime you can physically move people places, there's a lot of money in that.

He can't say enough about virtual goods. He really thinks the whole model of virtual currency is going to be beyond huge.

How do 4square and Gowalla make money? Anytime you have millions and millions of users, you can make money. Especially when you can make people go somewhere, you can make money.

Here's his advice to geolocation services: take all that funding you're getting and pay McKinsey or one of thoe really respected consumer brand product companies to research how much it costs us every year when Budweiser is paying to sponsor Madison Square Garden for 40,000 people and 41 games, and only 235,000 people are showing up -- and then do that for everything that's ever happened, ever. It's hundreds of billions of dollars that are being wasted every year on those eyeballs that don't show up -- and geolocation can solve that.

Who thinks the Internet has been bad for the consumer? Nobody. Who thinks it's been good for the consumer? Everyone. He thinks the same thing is going to be true for the employee. Companies are going to have to be really really good to their employees to compete.

There's a part of him that wouldn't care if he lost all of his money. Nothing excites him more than the idea of getting to zero and then showing everyone how fast he can come back up to dominate.

He thinks coopetition is going to grow. At Wine Library, they're linking to other wine sites and other prices. When you're good to the customer, you can open up.

If you're a blogger, the number one tactic you can use is to contact bloggers who have a bigger audience than you and offer to guest post. It's an incredible opportunity. When the door is open to the public, the conversations become very different.

How important is the backdrop (the product or context), and how important is the core (loving the people)? Product or context is critical. You have to know your product. Way too many people are talking about social media who don't know what they're talking about. It's very important to stick to the things you know.

Question: "If Hollywood was to make a blockbuster out of you...?" Answer, immediate: "George Clooney."

He spends 2-3 hours a day analyzing himself every day. He tries to dissect what he's about because that then leads him to what's comfortable and what's smart and what works for him. He totally disrespected school. He's completely not capable of being anybody other than himself. He decided in 3rd grade that he was going to make more money than anybody else, and he didn't need them, and that hurt him in a way, because now he's not good at grammar.

His favorite quote? "I listen to everybody but I don't care what anybody thinks." Gary actually gets a little soft here, and says, "I respect and take everyone's feedback, but nobody, nobody -- not my mom, not my dad, nobody -- has ever mapped out my path for me."

He never has an identity crisis -- the platforms don't change who you are. People really need to recognize who they are, and he knows it's hard, but boy, oh, boy, the biggest thing he hopes for everyone in this room is first health for themselves and everyone they love, and second to know who they are.