Kaila Colbin, the founder of Missing Link, is a frequent contributor to a variety of magazines; you can find her articles here.

Rule No. 1: No Excuses

Published in Search Insider, August 31st 2010.

A few months ago, I saw Gary Vaynerchuk speak. It was right around the time he announced he wouldn't be doing any more public speaking gigs, and -- somewhat embarrassingly, given his high profile -- I'd never heard him before. Assuming you have, you won't be surprised to learn I loved him.

Google Needs A Location-Based Play

Published in Search Insider, August 24th 2010.

One thing that never fails to amaze me about the human race is how predictably we lie to ourselves.

Oracle Challenges Google, Apple Wins

Published in Search Insider, August 17th 2010.

First, let me set the scene. Last week, Oracle filed a lawsuit against Google, claiming that the Android mobile OS infringes on Oracle's Java copyrights. MediaPost offered an excellent compilation of related commentary -- with the headline, "How Oracle's Legal Challenge To Google Benefits Microsoft."

Search And the Social Good

Published in Search Insider, August 11th 2010.

Tony Judt died this week. I hadn't even heard of him.

Let's Face It: Social Media Is &%!@Ing Terrifying

Published in Social Media Insider, August 4th 2010.

Tell me, when's the last time you were delighted to receive constructive feedback?

I'm not asking about listening to it carefully, or recognizing its value, or being grateful for it. I'm asking about being delighted, as in, "Thank goodness! Someone is telling me I'm wrong! Oh, frabjous day!"

Jobs, Ballmer, And The Page-Brin-Schmidt Trinity Battle For Your Eternal Soul

Published in Search Insider, August 3rd 2010.

Apple is an arrogant, closed, monopolistic dictatorship.

Three Naming Rules For SEO Success

Published in Search Insider, July 28th 2010.

Four years ago, I wrote an article for car magazine Top Gear NZ about how cars get named.

The Fine Balance Between Automation And Personalization In Social Media

Published in Social Media Insider, July 27th 2010.

Surely, in the course of your social media work, you've experienced a certain moment of frustration. It may have been with a client or with your very own company, and, in your head, it would have sounded something like this: "Why aren't we sharing all our YouTube videos on Facebook or on our website?"

Social Media Fundamentally Changing Corporate Worldview

Published in Social Media Insider, July 20th 2010.

I had the good fortune today of having a conversation with the visionary John Marshall Roberts, whose focus is on igniting inspiration and overcoming cynicism. By understanding the lens through which people see the world, Roberts suggests, we can better appreciate each other, communicate with each other, and connect with each other.  

Choice Architecture: Why Search Can't Be Totally Objective

Published in Search Insider, July 20th 2010.

I am reading a wonderful book. It's called "Nudge," by Richard Thaler and Cass Sunstein, and it deals with the way seemingly small factors can have a disproportionately large influence on the decisions we make.  

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