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Use social media to form relationships, spread your ideas, grow your business and change the world.

Communication used to be one way. Companies talked down through ads in popular media and people were expected to buy. Good consumers were seen and not heard!

Now people ignore ads, access information from many different media, and make themselves heard online - this is social media. People are putting videos of themselves using products on YouTube and reacting to press releases on Twitter.

People will talk about you online because you’re a do-gooder in the best possible sense of the word. Your company is improving peoples’ lives and is willing to participate in genuine conversations.

It’s time to engage. We can help you use social media for authentic marketing and sales.

Contact us today so we can discuss it.

Or see how we spread our clients' ideas.

Missing Link has settled into new digs at 107 Cashel St, Christchurch. We’re pouring your cuppa now.

Missing Link is a proud member of the Buy1GIVE1 community. By doing business with us, you provide speech therapy to hearing-impaired children in India. It's all part of improving understanding in the world.

MiniMonos Flight iPhone app has taken off! from minimonos blog

In the last 2 days since the MiniMonos Flight iPhone app went live in the iTunes store, a ton of excited messages from kids have been pouring in as they download and play it. One player called Limey o...

Do you have time to keep your child safe online? from minimonos blog

A couple of nights ago I went to a parent information evening at my son's school about internet safety. I am in awe of the way his school handles issues in the playground -- it's obvious they've spent...

MiniMonos kids' art competition from minimonos blog

On MiniMonos over the last 3 weeks, we've had an art competition running -- but it's not your usual, earnest adult-driven 'Ok kids, now lets see who can draw the nicest pictures about the environment ...

TEDxSoMa

TEDxSoMa is an independently organized offshoot of the 'super-conference' TED. The San Francisco-based event delivers a coordinated clash of ideas from speakers such as a NYSE bell ringer, a green nightclub designer and the 'Paul Revere of globalization’s woes'.

Missing Link used social media to attract attendees to the actual event and turn TEDxSoMa into a global electronic showcase with over 100,000 people viewing the event's live stream on Justin.tv.

Find out more about our work for TEDxSoMa.

Rule No. 1: No Excuses

Published in Search Insider, August 31st 2010.

A few months ago, I saw Gary Vaynerchuk speak. It was right around the time he announced he wouldn't be doing any more public speaking gigs, and -- somewhat embarrassingly, given his high profile -- I'd never heard him before. Assuming you have, you won't be surprised to learn I loved him.